Case Study 3
Dentino Marketing
Client Background:
Dentino Marketing, formerly Rosenfield Dentino, Inc., is a leading independent, full-service direct marketing agency and strategic consultancy which has been in business since 1983. In 2005, Karl Dentino assumed sole ownership and renamed the comany Dentino Marketing.
Challenge:
Design a logo and identity system which conveys the company’s conservative, commonsense approach to direct marketing.
Solution:
A sophisticated logo design utilizes the same colors as the previous identity system in order to create a connection between the old company branding and the new. This logo features the agency’s initials and reinforces the agency’s expertise—direct marketing—through the use of the acronym. This simple, yet bold identity treatment easily translates to various collateral pieces.