Case Study 2
IsleMiles
Client Background:
IsleMiles is a loyalty rewards program which separates the Isle of Capri Casino from its competitors--it was the first casino to implement this type of value-added program. The casino saw an increase in customer retention immediately after the program was launched.
Challenge:
Design a logo and identity system for an aspirational loyalty rewards program that creates interest and excitement.
Solution:
A bright, art-deco inspired logo sets the tone for the types of rewards the program offers. The identity system incorporates Caribbean inspired colors and lifestyle photography to entice recipients to join the program and start earning rewards.