Kyrstin Nihill - Interactive
Description: The goal of this site is to educate consumers about the benefits of bariatric surgery in treating Type 2 Diabetes. Overlapping bands of color, aspirational photography and a warm color palette help to make this
intimidating subject matter more inviting. View website »
Client: Covidien
Project: Bariatrics4Diabetes.com Components
Description: Real patients, photographed during a 1-day shoot, are featured in Bariatrics4Diabetes communications. An email campaign supports potential candidates by supplying them with helpful information and tools as they consider the bariatric surgery option. An education kit containing a welcome letter, journal, BMI calculator and informative DVD,
is the fulfillment reward for recipients who sign up for the email program online.
Client: Covidien
Project: BariatricsPro website
Project: View website»
Description: BariatricsPro.com is the information resource for all healthcare specialists working in the field of bariatric
surgery. The site is divided into 4 microsites, each focusing on a healthcare specialty, and provides product information,
key resources, tools on how to build a practice as well as helpful information on patient care throughout the entire
treatment process.
Description: This up-tempo video heightens excitement around Covidien’s fellowship program, Covidien Connects.
Fellows from previous years discuss their experiences at esteemed institutions, lend insight and advice, and reveal
some of the program’s benefits to the incoming class.