Kyrstin Nihill - Interactive
Description: This advocacy program drives trial usage of Soothing Naturals and Johnson's Bedtime products.The program consists of a microsite, email campaign, DM package, and a callout on the J&J intranet. The online component gives advocates access to coupons for free samples, the ability to fill out survey and feedback forms to share their opinions and a Tell-a-Friend module to increase program participation. View website »
Client: Johnson & Johnson
Project: Johnson’s Mom’s Sharing Circle Email Program
Description: This email program welcomes advocates to the Johnson's Mom’s Sharing Circle, informs them of the benefits of being a member and directs them to the microsite where they can download valuable coupons, take a survey and invite their friends to join the program.
Client: Johnson & Johnson
Project: Johnson’s Mom’s Sharing Circle Direct Mail Package
Description: This direct mail package includes a Membership card, welcome letter, five Soothing Naturals lotion samples, five $1-off coupons and five Baby Massage brochures for advocates to share with their friends.