KYRSTIN NIHILL
917.405.7028 | k@knihill.com

SUMMARY
Creative Director with 15+ years multi-channel marketing experience, with a focus on digital work.
Experienced in developing integrated campaigns: website, online video, mobile, social, display, e-mail,
and print. Industry experience includes pharmaceutical, healthcare & wellness, and entertainment sectors
(hotels, restaurants, music and casinos). Seeking a creative director position in the digital market to grow
client experience and expand into other verticals.

EXPERIENCE
May, 2009–Present: Euro RSCG Life 4D | New York, NY- Creative Director
Euro RSCG Life 4D is one of the largest fully integrated global health communications groups
Clients: Sanofi, Pfizer, Janssen
Responsibilities:
• Develop and grow interactive business on the sanofi account, bringing it from $500k to $4MM with incremental project growth in less than 2 years
• Lead creative pitch teams resulting in acquisition of $8MM revenue
• Partner with various agency disciplines to develop strategic direction, interpret brand goals into effective creative executions and deliver client-facing presentations
• Manage team of designers, freelancers and copywriters

June, 2007–May, 2009: Rosetta Marketing | New York, NY- Creative Director
Rosetta Marketing is one of the fastest growing digital marketing agencies in North America
Clients: Johnson & Johnson, McNeil, UCB, HSBC, Pfizer, Covidien
Responsibilities:
• Produce high-quality creative that is on strategy and contributes to growing the client’s business
• Demonstrate leadership qualities: motivate staff, keep morale high, promote teamwork, mentor junior members
• Involved in all stages of interactive design process from conception to production
• Develop strategies to streamline workflow process and foster positive interdepartmental working relationships

January, 1997–May, 2007: Dentino Marketing | Jersey City, NJ - Creative Director, ACD, Senior Designer
Dentino Marketing is a direct marketing agency focusing on maximizing database learnings to iprove customer relationships and build brands
Clients: Isle of Capri Casino, Las Vegas Hilton, Resorts Atlantic City, MasterCard, Prudential, Avis
Responsibilities:
• Manage team of designers, freelancers, retouchers, photographers and illustrators
• Involved in all stages of design process from conception to production, including press checks
• Manage, organize and art direct photo shoots; manage all art buying

January, 1996–January, 1997: The Chapman Agency | New York, New York - Designer
A subsidiary of Y&R, The Chapman Agency focuses on traditional advertising and direct marketing
Clients: Bristol-Myers Squibb, Guinness, Bass, AT&T, The Army
Responsibilities:
• Develop various collateral, direct mail packages and advertising campaigns
• Produce print-ready, high-quality creative executions
• Create custom illustrations

March, 1995–December, 1995: Grey Entertainment | New York, New York - Production Artist
Grey Entertainment is an advertising agency focused on motion picture industry promotions
Clients: Warner Brothers, ABC
Responsibilities:
• Resize advertisements while maintaining established branding
• Prepare mechanicals/graphic artwork for print

EDUCATION
Bachelor of Fine Arts - Pratt Institute | Brooklyn, New York

TECHNICAL
Adobe Creative Suite 5: Photoshop, Illustrator, InDesign, Dreamweaver, Flash
MS Office, QuarkXPress

AWARDS
Summit Gold Award
2 Summit Silver Awards
WDMI/NY Silver Award (Women in Direct Marketing)
Addy Award
Gaming Industry Annual Report Award